SB (Digital) Lookbook Love: Proenza Schouler Is About That Avatar Life With New Collection!

Its been a wacky avatar kind of week here at StyleBlazer.  Azealia Banks took a technicolor splash in her new video Atlantis, and by the miracle of Photoshop, a bikini-clad Wyclef Jean rode a shiny dolphin. Now Proenza Schouler‘s new digital lookbook is our third post this week that features a digital dolphin. Inspired by the digital game Second Life, the creatives behind Proenza delve into the digital realm. The two minute clip “Desert Tide” finds four avatar ladies clad in the awesome Proenza Schouler fall/winter 2012 collection, replete with the chunky ankle boots we’ve been lusting after all season. Things get kooky when the glams start some weird yoga dancing before a pink Buick rolls up with more Proenza-clad friends to join the dance party. We love that designers Jack McCullough and Lazaro Hernandez aren’t taking themselves too serious with this clip. But one thing’s for sure— their clothes will continue look great whether in avatar land or in real life.

Check out Proenza Schouler’s digital lookbook after the jump!

StyleBlazers, will you rock Proenza Schouler’s latest collection in real life?

 

-Deidre Dyer 

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