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Take another matte shadow, this time one 2-3 shades deeper than your skin tone, and apply it into the crease using a back and forth windshield wiper motion. Take that same shade and trace it along the outer corners of the area right under the lower lash line.
Grab a slate colored eyeshadow like MAC Print and trace that along the inner corners of the area where you just lined with the deeper shade. To make the eyes pop, line the top waterline with a jet black liner like Hourglass Film Noir Kohl Eye Pencil in Eclipse and the bottom waterline with white liner. Finish off the eyes with a dramatic set of lashes.