Nordstrom has jumped on the interactive digital destination train and created a fun, personality-filled holiday campaign. Titled, “Gifts with Personality” the retailer partnered with photography house, The Selby, to profile ten stylish Seattleites in their natural habitat.
Along with showing how they day-to-day via photos and video, the project also has each individual pick out items from Nordstrom fitting their distinct style.
A favorite of ours is the “The Class Act,” Connie “Coco” Aramaki (above) who’s a freelance photographer. Aramaki’s style is rustic, fun, bright and youthful– indicative of her ‘gift picks.’
To see more and shop the profiles, go to Nordstrom.
-Danielle Kwateng
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