Fifth Avenue was once a luxury shop haven, but with the recent wave of younger, cheaper, fast-growing brands like Zara and H&M entering the turf, affluent crowds are flocking further east to Madison Avenue. The posh strip of yesteryear is struggling to keep premier boutiques such as Cartier, Bottega Veneta, Fendi and Ferragamo a float—will Dolce & Gabbana’s 17,500 square foot flagship store save the day?
The high-fashion Italian brand allegedly signed a lease at 715 Fifth Avenue, between 55th and 56th streets, just south of Giorgio Armani, where Escada currently stands. Sources have yet to confirm whether the new location will carry the hip D&G collection. Does this mean Dolce & Gabbana will close their shop in SoHo at 434 West Broadway or on the upper west side at Madison Avenue and 69th Street?
StyleBlazers, how do you feel about mass appeal brands taking over Fifth Avenue? Come Fall, affordable Japanese chain, Uniqlo, will open it’s doors on 53rd Street and Fifth Avenue, where Brooks Brothers once stood. Is luxury fashion even worth buying anymore?
-Metanoya Z. Webb