There’s so many reasons to love H&M and now, there’s one more. The Swedish retailer announced that they would be collecting old clothes at their locations to be recycled. The company that just opened its first retail location in Central America, will be the first mass retailer to launch a global clothing collection initiative.
According to the Chicago Tribune, any items of clothing from any brand and in any condition would be accepted and customers would receive a voucher for each bag. The company said, “From February 2013, customers will be able to hand in used garments in H&M stores in all 48 markets.” The clothing will ultimately go to I:Collect, a company based in Germany that will sort the materials and either be re-use the clothing or make them into other products like cleaning rags or insulation materials.
Hopefully this will be the beginning of a trend in the retail world!