Hola, Sephora! The Beauty Company Plans To Expand Throughout Latin America

Photo: Sephora

 

In November, French beauty giant, Sephora launched a 4,306-square-foot store in Mexico City; it was its sixth Mexican location. But the company has set its sights on even more territory with all of Latin American as its goal.

According to WWD, Sephora hopes to roll out five stores in Mexico next year and install another six outlets in Brazil. Apparently the company saw a “fantastic consumer response” in Mexico and hopes to recreate the same success in other countries. Paula Larroque the general manager and senior vice president of Latin America for Sephora said, “We think every main city in Latin America can definitely have a Sephora.” She added, “We are very happy with our performance so far, which is why we are going to double our distribution next year. In 2014 we will start looking at the other big markets after Mexico and Brazil and this could include Argentina, Colombia and Chile.”

For you regular travelers, this means access to your favorite beauty products when traveling to Central and South America. This basically means you no longer have an excuse to look anything less than fabulous in those Facebook vacation pictures. Thanks, Sephora!

 

-Danielle Kwateng
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