Million Dollar Baddie BeyBey: Beyoncé Signs $50M Pepsi Deal

All she sees is dollar signs… We already know that Beyoncé is already on track for a stellar 2013. In just a couple of months, she’ll blaze the SuperBowl Halftime stage, and we’re hoping for a Destiny’s Child reunion, a Jay-Z appearance, a world premiere of brand new song, and maybe even a Blue Ivy sighting! She’s also debuting an autobiographical HBO documentary in February, was spotted in the studio with Miguel and her hubby working on her upcoming album, and she’s expected to release new tracks next month. Whew! We spotted early photos of Bey on the set of her new Pepsi shoot, but it seems that her deal with the soda giant has gotten even sweeter. She’s just signed a $50M dollar deal with Pepsi Co., with promotion in tandem with her next album. We can expect life-size King B stands in supermarkets, and limited edition cans as early as March 2013.

In a statement to the New York Times, Bey expressed her excitement over her multi-million dollar partnership:

“Pepsi embraces creativity and understands that artists evolve…as a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

It seems like 2013 is going to be the year of the Honey Bey. Are you excited?

Photo: Beyoncé’s Instagram (@baddiebeybey)

StyleBlazers, are you excited for Bey in 2013?

-Jada Gomez-Lacayo

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Comments

  • Thisis me

    If they have 50 mil to be tossing away i guess i don’t need to cough up my cash to support them

  • knockknock

    Love Bey!!! But i wont give them one dollar of my hard earned money

  • Miss

    Beyonce is a true trendsetter. Always has been.