British e-commerce site, Fred Perry is going rocker.
The brand, that hasn’t collaborated with an artist since Amy Winehouse in 2011, has decided to team up with No Doubt to create a ska-inspired collection. The funky rock group will be working with their in-house designers to make a collection influenced by their “reggae roots and tapping into Fred Perry’s relationship with subculture,” according to WWD.
While some may argue that their style is still a bit 90s grunge, the California-bred foursome has always had a unique style. This, coupled with Gwen Stefani’s successful L.A.M.B. brand, should serve for a solid collection. As reported by WWD, a $95 slim-fitted shirt will go on sale in January, followed by punk-inspired tartan-check V-neck sweater, $170, and Fifties bomber, $250 to hit stores in the spring.
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