Drew Barrymore Scores A Deal To Sell New Cosmetic Line At Walmart

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New mommy Drew Barrymore has a lot to be excited about with her new makeup line, Flower, coming to Walmart stores in January.

The 37-year-old actress is no stranger to the beauty world having been the face of CoverGirl since 2007 and Lancôme previously. According to WWD, Barrymore’s deal with Walmart will be multi-year and quietly promoted. The 181-piece line will sell for $4.98 to $13.98 and is considered “luxury” because of the fancy ingredients used.

Barrymore will be an integral part of the line as she serves as co-owner of the design and manufacturing firm creating the products. “I don’t want to sit there and hope it works out,” Barrymore told WWD. “I want to be in the middle, in the mix, making sure it works out.”

 

Do you think Drew’s line will offer something for you?

 

-Danielle Kwateng
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