Gap Inc has been on a re-branding rampage for quite some time now, and it appears it has not gone unnoticed. WWD reported that , since August, Intermix has been seeking a strategic partner, which it may have found in Gap Inc. The two companies are in talks of a possible partnership. Although we are unclear of the details of the partnership, as they are still in “midst of the due-diligence process,” it appears both companies are equally excited as it will be a mutually beneficial agreement. According to WWD, a spokesman for Gap said they’re “excited by the [Intermix's] business model and strong customer loyalty. And the luxury market offers significant growth potential within retail.” The sentiment is mutual as Khajak Keledjian, founder and chief executive officer of Intermix, said that they’re “excited to potentially align with this iconic retailer to capitalize on the significant growth potential within the luxury market.”
Sources told WWD that “the two are exploring different possibilities, and are not ruling out an acquisition.” Which leads us to speculate that if there is an acquisition, GAP Inc. would acquire Intermix. Gap brings to the table its” expert merchandising and retail know-how,” in both U.S and international markets. As well as the ability to possible create an in-house label for the brand. There is also the fact that GAP Inc. owns 5 brands, the Gap, Old Navy, Banana Republic, Piperlime and Athleta. Intermix would be a great addition, bringing in its already established customer base.
StyleBlazers, what are you hoping the partnership will yield?
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