H&M Goes Luxury With New Store "& Other Stories"

Is H&M Going Bourgeois? Retail Company To Launch Chain Of Upscale Stores In Europe


Budget-friendly fashion companies are getting more luxury conscious it seems. Just recently, The Gap acquired Intermix and now we’re hearing the news that H&M is finally moving forward with its new retail concept “& Other Stories” which will sell more upscale shoes, bags and accessories. The first seven stores will open in Barcelona, Berlin, London, Copenhagen, Paris, Milan and Stockholm. Although many other countries in Europe will get to shop online for the new line, we Americans are going to have to wait a while to get a peak at H&M’s luxury baby.


Are you excited about this new move for H&M?