Dawn Richard: “I really wanted the Joan of Arc style. It’s this knight in shining armor meets chic look and it’s a theme. It’s kind of like this battle and I wanted the fashion to exude that.” SB: The music on Goldenheart is very aggressive. What was your mindset when you were recording?
DR: “I wanted it to be cohesive and to be a story. Honestly going into it, I really wanted us to establish our own lane. I felt like this album would be the one where people really realize that there’s no comparison to anything. It sits on its own plateau, and I think when you listen to it, you realize it’s kind of like reading a book. You feel like it’s an experience, and less like an album and more like a journey.”
DR: “It’s exciting. It’s nervewracking. It’s ridiculous. It’s fantastic. It’s all those things that come with really striking out on your own. I’m no longer part of a label, I’m independent now. And I’m really excited how people have received me. Especially coming after two different groups, people really don’t give you a chance after you’ve done so many different things. Not only have they given us a chance but they let me tell my story the way I want to tell it. And it’s not the conventional story that people are used to, but I think that’s what makes it dope. And I think that’s kind of what my story has always been. It’s kind of been on my own rhythm, on my own drum. And it’s been successful thus far.” Dawn has come along way since her Danity Kane days. Keep reading for more on her style evolution.