Miucca Prada and her unstoppable Prada luxury house continue to come up with inventive ways to promote the brand. For their Linea Rossa 2011 campaign, they hired photographer Brigitte Lacombe to shoot boxers Roberto Cammarelle (Italian), Bernard Hopkins (American) and Amir Khan (Pakistani Brit) in their bold looking frames.
I guess the message behind this campaign is pretty clear: If you’re not a real masculine and macho gent, these shades are not for you!
See another pic of the campaign on the bext page:
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