Oscar De La Renta Has A Cheaper Line Coming To Stores (Will You Be Buying?)

oscar-de-la-renta-the-outnet02Photo: John Aquino

 

Dominican designer, Oscar de la Renta is one of the most beloved designers in the fashion world, with the most expensive store in the country. But before you get excited over this headline news, the designer does have a new collection with The Outnet for a cheaper line… but “cheaper” is a relative word in this case. According to WWD, Oscar de la Renta’s exclusive line for the spring will have separates and dresses ranging in price from $325 to $1,295.

“We know that our customer loves Oscar, but we also feel that this is an amazing opportunity to tap into The Outnet’s audience and a new audience that Oscar as a brand might not have reached yet,” Stephanie Phair, the e-tailer’s managing director, said. Theoutnet.com receives 1.5 million unique visitors a month from more than 149 countries; its full-priced sister site is Net-a-porter. “This is tapping into a potential customer that will become an Oscar de la Renta customer,” he added.

The 24-piece collection has a little bit of everything that Oscar is known for– florals, ikat skirts silks and more encompass the collection that goes on sale Feb. 26.

 

oscar-de-la-renta-the-outnet05Photo: John Aquino

oscar-de-la-renta-the-outnet08Photo: John Aquino

 

Will you be buying?

 

-Danielle Kwateng

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