Tis the season for love and fashion has a Valentine for you.
Gap Inc. owned retailer, Banana Republic has partnered with Match.com to create the “Love” campaign. The brand will host eight meet and greets for the online dating site in its stores. Subscribers can meet in New York, Chicago, San Francisco, Los Angeles and other cities, for private “After Hours” events garnered to expand their customer base.
“The Love campaign reflects our passion for celebrating our customers’ most meaningful moments – both large and small,” Catherine Sadler, Banana Republic’s Global Chief Marketing Officer said in the press release.
Along with the events and major advertising push, the company will engage its Instagram and Twitter followers to share pics of their significant others to create a photo album on the brand’s Facebook page.
So, you officially have no excuse to be alone this Valentine’s Day. Head to BR!
-Danielle Kwateng
Source
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