Fun fact: Marc Jacobs has a killer body.
The 49-year-old took off his shirt for Diet Coke’s 30th Anniversary celebration in Europe. For the campaign, Marc designed three cans, three bottles and created three ad campaigns all with a throwback “whimsical and feminine” themes.
“I still think it’s hysterical people want me to take my shirt off,” Jacobs told WWD. “You know, I’m going to be 50 in two months, so I guess I should be glad… It feels like the decade of me taking my shirt off.”
They even made a funny video to go with the campaign; watch it below!