Eva Mendes is teaming up with New York & Co. to bring out the heat. This is the goal that the brand’s CEO Greg Scott is hoping will happen by bringing the actress on as an ambassador and designer of her own sub-brand, Eva by Eva Mendes.
New York & Co. is known for its wear-to-work clothing and weekend attire. By bringing on Eva, the retailer will branch into the day-to-dinner, cocktail and evening categories. The collection will consist of a large dress component and accessories, and will be delivered to stores four times a year. According to Women’s Wear Daily, Eva is excited to be involved in the design process approving all styles before they go into production:
“I have a ton of ideas, but it’s a bit early to discuss them. [The project] is taking up all my time, but in the best way possible. Everything I see is a possible design. My mind is consumed by it. The other day, I went to the office with half my closet. Part of the fun is coming up with the designs and looking through my closet. There are a lot of prints and lots of color. Black can be very chic and very New York.”
StyleBlazers, will you shop Eva’s new line?
-Adrienne A. Gadling