The world’s premier jeweler, Tiffany & Co., is taking Costco to court. According to WWD, Tiffany & Co. filed a suit, in New York federal court, that brought a claim of trademark infringement against the wholesaler. They are accusing Costco of selling engagement rings that the warehouse club promoted, through in-store signs, and passed off as Tiffany-branded rings.
Tiffany first became aware of the situation back in November of 2102. In December, the jewelry retailer sent out a cease-and-desist letter, to which Costco responded by removing the signs. In spite of Costco’s compliance, Tiffany went ahead and file suit. The company’s lawyer claims “the brand’s name and goodwill were tarnished…Tiffany was compelled to do something.” They are seeking a “permanent injunction and damages,” which will be decided by the courts. By filing the suit they hope to uphold the company’s reputation and bring awareness and inform consumers that the rings in question are not from Tiffany.
StyleBlazers, what are your thoughts? Should Tiffany go ahead with their suit despite Costco’s compliance?