Grazia Daily got the exclusive campaign pictures from Rihanna’s River Island collection that made its runway debut on Saturday at London Fashion Week. The young singer turned (sort of) designer has been raving about this partnership for a while and the product was truly reflective of her style.
She told the British publication, “My style is definitely inspired by my mood so this collection will feature a range of different moods and attitudes because I’m assuming my fans will feel the same way.” Adding, “Everyone can wear this line. It’s not costume, it’s not too Hot. It’s very easy and laid-back. I designed every piece in the collection so I could wear it and I think my fans trust my style so they’ll have fun with it.”
See some of the pictures below.
For more pictures of the pieces, go here.