Fashion’s Night Out was started in 2009 to incentivize shopping high-end retail in a time when the economy was failing. Sponsored by Vogue, the Council of Fashion Designers of America and NYC & Co. the outdoor event quickly expanded from NYC to 30 cities globally.
What many shoppers might have not known was that, on the back end, it was very costly to maintain the level of quality, free food, drinks and entertainment for just one night. According to WWD, the sponsors have decided to put the event on hiatus in the U.S. for 2013.
“It’s a big event. It has a lot of tentacles,” said Steven Kolb, chief executive officer of the CFDA. “You look at the event from many different angles, and we would always return to what was our original mission and purpose and that was to reinvigorate the shopping experience and the consumers’ engagement in stores. After this last one, we felt we had really created this renewed presence at retail that really brought added value and a fun experience back to shopping.”
When asked if the event was a money maker over the years, Kolb said the focus of the event was measured by money but by engagement and in that way it was successful. On the upside, over the past four years, FNO raised more than $1 million for NYC AIDS Fund.
Are you bummed about this news?