These days, it seems like absolutely everyone is feeling Kendrick Lamar, and with very good reason. His debut album, good kid m.A.A.d city is about as big of a critical smash as it can be. Not to mention, he blazed a lasting impression on the mainstream with his saxophone-assisted SNL performance. And although there was much anticipation for a Janet Jackson cameo, his “Poetic Justice” clip has lived up to the buzz.
The visuals tell the tale of a budding love story cut down violently in Compton. Kendrick’s leading lady, Brittany Sky is a stunning beauty in ’90s flannel and a high bun. In an interview with Miss Info, he explains why he fired his original female lead, and plucked Brittany out of the cast of extras:
“We had another girl for the lead, but I had an idea where I just wanted a little bit of a darker tone [girl] in the video. It’s almost like a colorblind industry where there’s only one type of appeal to the camera … I always kept in the back of my mine, like, ‘you don’t ever see this tone of a woman in videos.’ No disrespect, I love all women. Period. But at the same time, I still feel like it needs that balance.”
With immense talent, and a refreshingly inclusive outlook on beauty, k.dot has caught us.
Watch Kendrick Lamar’s cinematic “Poetic Justice” video after the jump.