Gucci Creates ‘Green’ Handbags, Donates $65K To National Wildlife Federation

Italy Fashion GucciPhoto: AP Photo/Luca Bruno
 

The whole “going green” thing in the fashion world has existed for years. You have designers like Stella McCartney who makes everything eco-friendly and then you have companies like Gucci who make attempts to do their part. The company announced on Monday that they’d be creating their first line of bags made using leather that is legally produced in the Brazilian Amazon and is guaranteed not to cause deforestation.

Partnering with the Green Carpet Foundation, the luxury retail is producing the totes in conjunction with the National Wildlife Federation and Rainforest Alliance. According to the Eco Age, this will be the first ever leather line to achieve Rainforest Alliance certification, covering environmental and social justice criteria as well as the ethical treatment of cattle.

 

red purse GucciPhoto: Courtesy of Gucci
Coming in a sophisticated red finish with braided detail, the bags will probably fly off shelves. Each of the bags will be stamped with Gucci’s eponymous seal and come with a passport distinguishing their sustainable credentials and traceability.  “We hope to be a pioneer in something which could be followed also by other brands in the industry,” Diana Zanetto, the executive vice president and chief merchandising and licensing officer at Gucci told WWD. “We know that consumers are changing. Consumers are not satisfied only with beautiful products — they want to know where the products come from and how they are made.”

In addition to the beautiful purses, the company will also be donating $65,000 to the National Wildlife Federation to fund the promotion of deforestation-free Brazilian leather. Hats off to the brand for stepping up their eco-efforts!

 

 

-Danielle Kwateng
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