Sunny B: Beyoncé Stars In Summer H&M Campaign, Reveals Name Of New Song

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Photo: Beyoncé for H&M Summer 2013

It’s about to go down! Beyoncé is the new face of H&M‘s summer campaign. Rumors swirled last year that the King was shooting a campaign for the popular brand when she was spotted in the Bahamas, and now we have an official first peek! Bey will appear in “Beyoncé as Mrs. Carter in H&M” print ads,  television commercials, and larger than life billboards when the “Mrs. Carter World Tour” officially kicks off April 15. Not only will King B star in the campaign, she also helped design the looks. H&M Head of Design, Ann-Sofie Johansson says that the line is full of Bey’s personal style, and will feature “the perfect bodycon dress,” a beach gown with a high slit at the thigh, high-waisted shorts and a sleeveless shirt. A quarter of the sales will be donated to the WaterAid charity.

In a release, Bey expressed her excitement in teaming up with H&M:

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

In addition to dominating television this spring (don’t forget about her Pepsi megadeal!), the H&M commercials will also feature Bey’s new song, “Standing On The Sun.”

Get ready to shop the collection in stores and online in May!

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 StyleBlazers, are you shopping Bey’s H&M collection?

-Jada Gomez-Lacayo

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Comments

  • MacingFacing

    Does the bisch know the definition of pants. I swear.

  • NYC Gal

    I think Beyonce’s is stealing too much ideas from Rihanna. Rihanna design a collection and now Beyonce is doing the samething. Rihanna should never have anyone from the Carter camp working for her. Where is Beyonce’s House of Dereon? Is it out of business?

    • Guest

      I think you Rihanna fans are delusional. We can say that Rihanna has stolen ideas from Madonna and other singers who have designed fashion all before her. Get over it. Beyonce has been a brand and was involved in many business ventures before Rihanna even got her very first period. Music, movies, fashion, perfume, Beyonce did that all before Rihanna.

      • NYC Gal

        Beyonce was always modeling for House of Dereon and I never seen her model for another brand. I’m quite surprise she’s modeling and designing clothes for another brand after being in the biz for over 15 years! You would think she would have done this at least after 5 years! Rihanna designed a couple of outfits for Gucci and this was back in 2007 or 2008. Why wasn’t Bey done that then? Sorry but nobody but her stans looks to Beyonce as being fashionable or stylish! Her 2012 MET dress was hideous on her!

  • Guest

    I love that photo! She looks beautiful.

  • NYC Gal

    Now I know why she was ingastraming all those pics of herself with different outfits. I bet their were from her H&M collection. There’s always a carefully calculated motive to Beyonce’s antics.

  • NYC Gal

    Is Standing on the Sun as good as Bow down? Just saying. Guarantee this song will have screaming or bootyshaking or both.

  • NYC Gal

    Is Standing on the Sun as good as Bow down? Just saying. Guarantee this song will have screaming or bootyshaking or both.