Founded by photographer, Nicolas Premier and Patrick Ayamam in 2004, Africa Is The Future came out of a need to shine global attention on the vibrant continent.
Premier sat down with OkayAfrica to discuss the launch of the company’s magazine and apparel site. “What we do is to give the leading role to the African continent,” he said about the image of Africa. “We present an unusual image of Africa, an even nonexistent one… The interest of this new position is that it disrupts our way of representation of the world, our references, our way of finding justifications, and it answers to what is going on every day.”
Their new, limited edition capsule collection shirts feature the “Africa Is The Future” slogan alongside Addis Abeba Panthers or Brazza Ville Boxing Club. What’s even more awesome is that their shirts are made from 100% certified biologic cotton that’s Fair Wear Foundation approved.