If you thought the Kardashians were going to let a little kontroversy over the rights to use the name Khroma for their beauty line,stop them from attempting to be a dominant force in the beauty game, think again.
The sisters are now in the process of launching a line of tanning products called Kardashian Sun Kissed.
“I think tanning has really been a way of life for all of us, living in California,” Kim said in a statement to WWD. “Especially, more recently, the need for sunless tan. When I travel, the one thing that makes me feel alive whether or not I have makeup on is a tan, especially in my face. When you travel, you can’t just go lay out. I do like regular tanning because I have psoriasis, and the tanning beds are particularly good for that. Every time I put sunless tan before, it wouldn’t be even — so we wanted a system that was really easy but yet is a full system.”
A tanning line makes sense as a beauty line for the girls –they always look so bronzed during red carpet appearances. The line, which will be paraben and sulfate free, will include a 5-product system of Body Exfoliator or Color Maximizer, Instant Sunless Lotion or Instant Sunless Spray, and Tan Extender with Bronzers. Prices will range from $12.99 to $19.99.
The line, exclusive to Ulta stores, will hit shelves in April. And yes, brown girls can use self-tanner too.
Will you be trying out Kardashian Sun Kissed?