The Sartorialist's Scott Schuman Talks About The Power Of Blogging

The Sartorialist’s Scott Schuman Talks About The Power Of Blogging

Mercedes-Benz New York Fashion Week Autumn/Winter 2013 - Lincoln Center - Celebrity SightingsPhoto: Alberto Reyes/WENN


Street style blog The Sartorialist gets 14 million page views and 1 million unique visitors a month. The man behind the blog, Scott Schuman talked to WWD about the art of blogging. Initially having over 15 years of experience in the fashion industry, more specifically in men’s fashion, has given his blog a clear voice and platform.

“What I saw was cool guys, preppy tailored or Rick Owens guys and I’d shoot them at the same level with the same respect,” he told the publication. “It’s the ability to look at cool guys look cool. I fell in love with fashion through photos. Guys want to look good. Guys are more visual than women.”

Schuman doesn’t define the scribes in the industry as fashion writers or bloggers but considers them more as “fashion communicators.”


-Adrienne A. Gadling