Retailers are no strangers to issuing mae culpas, so it should come as no surprise when we tell you the latest retailer to come hat in hand is Target. According to Forbes, the retailer was recently called out on twitter, by a shopper, who noticed that their plus-size Mossimo kimono maxi dresses were labeled as “manatee gray,” while the ‘regular’ sizes were called “dark heather gray.”
Joshua Thomas, the company’s spokesman, explained that the company stocks several products with the color label “manatee gray”. He also explained, as told to Forbes, “there were two different teams of buyers responsible for the “missy” and plus-size product lines, and the teams didn’t coordinate when they inputted the product information for the site. One team apparently used the color’s official name [manatee gray], while the other eyeballed it.” An apology was also issued via Twitter stating, “we apologize for this unintentional oversight & never intend to offend our guests. We’ve heard you, and we’re working to fix it ASAP.”
We believe it was an honest mistake on the retailer’s part. After all, it doesn’t make sense that they would isolate their consumers in such a demeaning way. Also, after a search on their website we were able to find several products listed as ‘manatee gray’, so unless they had a team renaming all gray products ‘manatee gray’, we will give them the benefit of the doubt…this time.
StyleBlazers, do you believe it was an honest oversight?