Who do you chime for in your life? In the latest Chime For Change commercial, Beyoncé honors her mom as her inspiration. Co-founded by Bey, Gucci creative director Frida Giannini and Selma Hayek, the organization aims to empower women around the world with the essential rights: education, health and justice.
Bey goes for a dressed down look, and sits casually in dunks and denim for the new clip.
Watch Beyoncé’s new Chime For Change commercial after the jump.