Beyoncé Chimes For Her Mom In New "Chime For Change" Commercial

Beyoncé Chimes For Her Mom In New “Chime For Change” Commercial


Who do you chime for in your life? In the latest Chime For Change commercial, Beyoncé honors her mom as her inspiration. Co-founded by Bey, Gucci creative director Frida Giannini and Selma Hayek, the organization aims to empower women around the world with the essential rights: education, health and justice.

Bey goes for a dressed down look, and sits casually in dunks and denim for the new clip.

Watch Beyoncé’s new Chime For Change commercial after the jump.