If there’s one thing more shocking than the millions of dollars celebrities get paid to endorse big name brands, it’s when those same celebs are dropped like a hot rock by the brands they endorsed. We can’t help but feel a little bad for them.
Check out these 15 celebs who lost their million dollar endorsement deals due to bad behavior!
Skin-care brand Nivea washed Rihanna right off of their endorsement roster in 2012 due to her increasingly naughty image: singing about sex, smoking weed and appearing unclothed all too often. The latter concern is somewhat surprising considering how the singer appears to be nude in her Nivea ads.
Akon, known for his raunchy lyrics, got a little too freaky at what was supposed to be an 18-and-up concert in 2007 when he aggressively simulated sex with a female fan on stage. The fan seemed to be enjoying the experience; there was just one minor problem: she was 15-year-old girl. Verizon Wireless wasn’t amused, and quickly cut ties with the rapper after video of his “minor” indiscretion went viral, pulling his ringtones from their sites and cancelling their sponsorship of his tour.
Even models can do ugly things. Photos of supermodel Kate Moss snorting coke were published in a London tabloid in 2005, leading to her being dropped by H&M, Chanel and Burberry. Guess drug abuse didn’t exactly jive with their image of beauty.
Domestic violence against girlfriend Rihanna cost Chris Brown dearly. He lost his contracts with Wrigley Gum and Got Milk?, and his image has never recovered.
Hardly a controversial celeb, Charlize Theorn got her chance in the scandal spotlight when she was sued for $20 million dollars by Raymond Weil, the watch company. The South African beauty was signed to a $20 million contract to represent the brand–the highest paying endorsement deal she had–but ticked off the company when she was photographed in public and in an ad wearing a Dior watch in 2008.
Earvin “Magic” Johnson
Photo: Getty Images
Upon his admission that he had been doping up on performance-enhancing drugs for years, Lance Armstrong was stripped of his seven Tour de France titles and his endorsement deals with Nike, Radio Shack and Anheuser-Busch. The multi-medal-winning cyclist reportedly lost $150 million in future earnings.
Micheal Vick’s guilty plea to dog-fighting charges cost him his public image, jail time and an endorsement deal with Nike.
Photo: Getty Images
Rapper T.I. was the K.I.N.G. of endorsements before he got sentenced to 11 months in prison for violating his probation in 2010. Rémy Martin Cognac, GM and Axe Body Spray all dropped the rapper, effectively messing up the money, a big no-no in the rap game.
Making news headlines for sports feats: good. Making tabloid headlines for cheating on your wife of six years with multiple women and lying about a car accident: bad. Pro golfer Tiger Woods lost endorsement deals with Gillette, management consulting firm Accenture, AT&T, General Motors and Gatorade for his actions.