15 Celebrities Who Lost Their Million-Dollar Endorsement Deals

Messing Up the Money: 15 Celebrities Who Lost Their Million-Dollar Endorsement Deals

If there’s one thing more shocking than the millions of dollars celebrities get paid to endorse big name brands, it’s when those same celebs are dropped like a hot rock by the brands they endorsed. We can’t help but feel a little bad for them.

Check out these 15 celebs who lost their million dollar endorsement deals due to bad behavior!



rihanna -nivea

Skin-care brand Nivea washed Rihanna right off of their endorsement roster in 2012 due to her increasingly naughty image: singing about sex, smoking weed and appearing unclothed all too often. The latter concern is somewhat surprising considering how the singer appears to be nude in her Nivea ads.



Akon, known for his raunchy lyrics, got a little too freaky at what was supposed to be an 18-and-up concert in 2007 when he aggressively simulated sex with a female fan on stage. The fan seemed to be enjoying the experience; there was just one minor problem: she was 15-year-old girl. Verizon Wireless wasn’t amused, and quickly cut ties with the rapper after video of his “minor” indiscretion went viral, pulling his ringtones from their sites and cancelling their sponsorship of his tour.


Kate Moss

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Photo: WENN

Even models can do ugly things. Photos of supermodel Kate Moss snorting coke were published in a London tabloid in 2005, leading to her being dropped by H&M, Chanel and Burberry. Guess drug abuse didn’t exactly jive with their image of beauty.

Kobe Bryant

Kobe Bryant WENN pf

Photo: WENN

A rape accusation is a serious offense even if it’s not true. For Kobe Bryant being accused of sexual assault in 2003 didn’t just cause him public humiliation, it caused big money brands like McDonald’s, Nutella, and Coca-Cola to terminate their endorsement contracts with him. The McDonald’s deal was worth $10 million alone. The charges were eventually dropped but the damage was already done.

Chris Brown

Chris Brown PF WENN

Photo: WENN

Domestic violence against girlfriend Rihanna cost Chris Brown dearly. He lost his contracts with Wrigley Gum and Got Milk?, and his image has never recovered.

Olsen Twins

Christian Louboutin Cocktail Party

Photo: Wireimage

The Milk Processor Education Program yanked its milk ads featuring Mary-Kate and Ashley Olsen after news of Mary-Kate seeking treatment for an eating disorder went public in 2004. The official word is that the ad was pulled out of “sensitivity to their…situation.”

Whoopi Goldberg

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Photo: WENN

Slim-Fast ended its deal with Whoopi Goldberg with a quickness after the comedienne cracked off several sexual puns based on President Bush’s name at a fundraiser for John Kerry in 2004. Goldberg responded to the incident saying, “I only wish that the Republican re-election committee would spend as much time working on the economy as they seem to be spending trying to harm my pocketbook.”

Charlize Theron

Charlize Theron PF WENN

Photo: WENN

Hardly a controversial celeb, Charlize Theorn got her chance in the scandal spotlight when she was sued for $20 million dollars by Raymond Weil, the watch company. The South African beauty was signed to a $20 million contract to represent the brand–the highest paying endorsement deal she had–but ticked off the company when she was photographed in public and in an ad wearing a Dior watch in 2008.

Earvin “Magic” Johnson

Magic Johnson WENN PF

Photo: WENN

Magic Johnson’s announcement that he had contracted HIV while cheating on his wife was a shock to fans, the media and big name companies who had made Johnson the face of their brand. Companies like Pepsi and Converse dropped him from his endorsements in 1991. A year later, Pepsi announced that it would air the Magic Johnson ads.

Michael Phelps

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Photo: Getty Images

Taking a hit off a bong caused Olympic swimmer Michael Phelps to take a hit to his endorsement deals. Kellogg severed its ties with the most decorated Olympian of all time, saying that the image of him smoking weed is not consistent with the brand’s image, which as we all know is all about the kids! Phelps stayed afloat with relative ease, though, since Speedo, Visa, Subway and several others decided to stick with him.

O.J. Simpson

OJ Simpson WENN PF

Photo: WENN

Back when O.J. Simpson was still a respected member of society and the NFL he was featured heavily in ads for Hertz rental car company for over a decade, but with news of domestic violence against his wife Nicole and their divorce in 1992, the company severed ties with the football veteran. Things only worsened for Simpson in 1994 when he was accused of murdering Nicole and her friend Ronald Goldman. Simpson never received any big name deals after that because nothing kills endorsements like a murder accusation.

Lance Armstrong

lance armstrong WENN PF

Photo: WENN

Upon his admission that he had been doping up on performance-enhancing drugs for years, Lance Armstrong was stripped of his seven Tour de France titles and his endorsement deals with Nike, Radio Shack and Anheuser-Busch. The multi-medal-winning cyclist reportedly lost $150 million in future earnings.

Michael Vick

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Photo: WENN

Micheal Vick’s guilty plea to dog-fighting charges cost him his public image, jail time and an endorsement deal with Nike.


The Palazzo After Party For Sony Pictures Entertainment's "Takers" T.I. Getty Images pf

Photo: Getty Images

Rapper T.I. was the K.I.N.G. of endorsements before he got sentenced to 11 months in prison for violating his probation in  2010. Rémy Martin Cognac, GM and Axe Body Spray all dropped the rapper, effectively messing up the money, a big no-no in the rap game.


Tiger Woods

Tiger Woods PF WENN

Photo: WENN

Making news headlines for sports feats: good. Making tabloid headlines for cheating on your wife of six years with multiple women and lying about a car accident: bad. Pro golfer Tiger Woods lost endorsement deals with Gillette, management consulting firm Accenture, AT&T, General Motors and Gatorade for his actions.

  • xedos

    Rihanna never lot no deal . the deal was to sponsor the tour. the expire after the tour finish.get your facts straight

  • Jon Donham

    OH his image didn’t change he was ghetto before and he is still ghetto

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