Rodarte Partners With Vans For 'Custom Culture' Competition

Rodarte Partners With Vans For ‘Custom Culture’ Competition


Kate and Laura Mulleavy of Rodarte are extending their talents to inspire high-schoolers.

The designer sisters have lent their support to the Vans Custom Culture competition. Created in 2010, Custom Culture is a national high school shoe customization contest where schools from all over the U.S. compete for a chance to $50,000 for their art programs. With a blank pair of Vans, art supplies and creative juices, students are encouraged to give their all.

Submissions for the shoes have ended, but 50 semi-finalists (ten schools per region, five total regions) will be announced April 22. To get the competitors excited, Rodarte created custom shoes clad with gold and translucent sequins.

Find out more about Custom Culture, here.


-Danielle Kwateng