Just a couple of years ago, Donna Karan International’s Senior VP of Global Communications Aliza Licht wouldn’t reveal her identity on Twitter, and simply became known as DKNYPRGirl. But since the social media platform’s rapid rise she’s become a popular voice, and has spoken on how important Twitter has played a role in the brand’s marketing. Aliza recently spoke with TalkTed about how a red carpet failure boosted her social media voice even more.
Check out Aliza’s interview after the jump. (Aliza’s segment kicks off at the 2:40 mark).
StyleBlazers, do you use Twitter to keep up with your fave brands?
-Adrienne A. Gadling