The act of terror that occured at the Boston Marathon hit close to home for Adidas.
The company had been a sponsor for the race for 25 years, even suiting up 8,500 Boston Athletic Association (BAA) volunteers and 3,500-plus members of the media with jackets. In the wake of the bombings, the athletic company has created a t-shirt saying, “Boston Stands as One” with 100 percent of proceeds going to Boston Tribute Tee to The One Fund Boston.
Priced at $26.20, it gives a nod to the 26.2 mile long race the runners worked to complete.
“We commend Boston–and those associated with the city and the marathon–for their reaction to this very challenging situation,” said Adidas America president Patrik Nilsson in a statement. “We applaud them for standing together as one on Monday and in the days which have followed.”
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