Established in 2012, the Be You campaign was created to highlight the importance of individuality.
A collaborative effort between L.A. publicist J. Ryan LaCour and creative director, Brenn Colleen, the campaign essentially promotes its message with photographs of different people holding the “Be You” sign. Their new models are friends Draya Michele, Karrueche Tran and Christina Milian.
The ladies posed for the campaign last week wearing their own gear and provided pieces.
Our only qualm: It would be nice to see more (ahem) diversity in models, if that’s the reigning point of the organization. But c’est la vie.