If fashion had its own superhero we imagine Net-A-Porter would be it. And now, with its new shipping offer, it’s more equip than ever to step up to the plate and assume the responsibility– at least for the summer– of rescuing all Hamptons based fashionistas that are in distress. Given that the e-tailer has partnered with Standard’s seaplane to offer same-day deliveries, we imagine its slogan or call to action would be something like, “by sea, by air, we’ll be there…to fight all fashion emergencies”–its a work in progress.
In the meantime, we suppose the residents of Southampton, Bridgehampton, East Hampton, Sag Harbor, Sagaponack, Amagansett, Wainscott, Water Mill and Montauk, N.Y are
making joyful noises and offerings to the fashion gods, building a Net-A-Porter signal, happy that an online or phone order placed before 10 a.m. will reach its Hamptons destination that day between 5 p.m. and 9 p.m. The special shipping offer ends Labor Day, not that it should matter too much as by then the season will be wrapping up and the great migration will be in full effect.