Twice a year, editors, stylists, and other industry tastemakers would take their place in either the coveted front row or the “better luck next season” second to back rows and witness the latest trends of the season before anyone else. What went on inside those tents were things that only your imaginations could dream up. However, that has changed. With bloggers being common fixtures in the front row and BuzzFeed editors being seen parlaying with editors of Vogue, designers are constantly looking for how they can get their shows to become viral content as soon as it hits the runway.
This season, Pinterest is helping designers and Mercedes Benz Fashion Week do just that. The social media site has never officially participated with Fashion Week, but it only makes sense, right? Instead of simply being able to see pictures of a designer’s collection online, now those who log onto pinterest.com/fashionweek will be able to see content from over 100 different brands and tastemakers such as 3.1 Phillip Lim, Elle Magazine, Kate Spade, Man Repeller, and Nordstrom (to name a few). From what inspired their collections through personal mood boards, to backstage beauty tips, to their favorite street style shot – Pinterest will have it all!
Included in this effort will be the Style network who is set to partner with Pinterest and bring it all to life on air: “Style Network’s ‘The ‘IT’ List: Top 10 Fall Trends’ will air on the final day of Fashion Week with the Pinterest integration seeing popular pinners and style bloggers discuss the season’s latest trends. Style is also providing trend alerts on-air, detailing pins from fashion influencers and directing viewers to Pinterest.”
The hub is now live so get to pinning!