Shaunie O'Neal Talks "Forever Shaunie" Jewelry Collab

StyleBlazer Exclusive: Shaunie O’Neal Talks “Forever Shaunie” Jewelry Collab

Forever Shaunie for SIS by Simone I. Smith (Revised)


Shaunie O’Neal is one busy woman! In addition to being the executive producer behind VH1’s hit docu-series “Basketball Wives,” she’s also a prominent cast member and the creative mind behind the newly introduced “Forever Shaunie” jewelry collection in partnership with Simone I. Smith available at Macy’s locations nationwide and online at The capsule collection is comprised of beautifully hand-crafted pieces ranging in price from $250-$750 that is adorned in 18 karat gold over sterling silver and encrusted with fine Austrian crystals. Each piece features the emblazoned words ” loyal,” “fabulous” and “loving” to describe the powerful relationship between O’Neal and Smith. The “Forever Shaunie” capsule collection continues with Simone I. Smith’s tradition of donating a portion of sales proceeds to the American Cancer Society. Smith, who is a cancer survivor herself, began donating to the cause in 2011 with the launch of SIS by Simone I. Smith at Macy’s. When asked about the cause O’Neal said: “A portion of sales from ‘Forever Shaunie’ will go to the American Cancer Society which saves lives and creates a world with less cancer and more birthdays by helping people stay well, and get well, by finding cures, and by fighting back.”

Read on for more with our interview with Shaunie O’Neal as she discusses her new collection, her personal style and what’s to come on “Basketball Wives” this season:


On creating the “Forever Shaunie” capsule collection:

“Simone was actually the inspiration for the jewelry line. We’ve been friends for a while and you know I’ve always worn her jewelry since she launched her line, I pretty much wear it every day. It came out of an admiration for each other, we’re friends, we love each other to death and so we decided to work together on a jewelry line that kind of represents me.”

On her personal style:

“I think it’s Hot with class. I’m not one of those show everything type of ladies but I do feel like a woman’s body is Hot. The sexiness and the confidence comes from within so I’m a little bit of Hot, classy, trendy, very casual. I’m a jeans and heels type of chick but I’ll twist it up and throw some jackets on or a different type of top just to give it some sass.”

On describing her collection:

“First of all it’s fabulous! I’d also say it’s Hot and chic.”

On her love for jewelry and deciding to create a line:

“I actually love, love, love jewelry but I’m not one of those girls that walks around with a lot of jewelry on all the time. I do have jewelry on every day though! I have to have my earrings and maybe a bracelet. I keep it pretty simple but I really loved Simone’s jewelry so very much that it was just something I wanted to do. There aren’t many jewelry lines out there that I absolutely love and so I thought let’s try jewelry and I would never do it with anybody but Simone.”

  • PolkaDots

    They look like nice pieces. Best of luck to Shaunie.

  • Mia

    I wouldn’t buy anything endorsed by this tacky witch.