Fashion and film are two complementary artforms that go together like brie on a baguette. After all, such a large part of fashion is creating a narrative throughout a collection, and the colors, textures, and outfit choices of a film’s costume director can influence a story in ways many spectators may not even notice.
That said, it makes sense that over the past few years short fashion films have begun to rise to prominence and become art pieces and collections of their own. Just to be clear, when we say fashion films we don’t just mean a beautiful commercial. A fashion film must have an observable plot and characters–usually dressed to the nines in whichever designer commissioned the film.
Salvatore Ferragamo is the latest design house to jump onto the fashion film bandwagon with their series, “Walking Stories.” Walking Stories is a short film directed by Luca Guadagnino that stars Lauren Hutton, Kaya Scodelario, Tom Ellis, Billy Manussen, Nathalie Buscombe, and Lee Roy Kunze as characters in a love story that travels around the globe from Florence to Shanghai to Los Angeles. The series is to be released bi-weekly in eight episodes, and lest we forget the whole point of showcasing a designer’s wares in a beautiful, aspirational setting is to actually get them to sell, the Ferragamo website offers a subtle “shop the story” option.
Ferragamo’s chief executive officer told Women’s Wear Daily, “As a company we deeply believe in the integration between traditional and digital means of communication. ‘Walking Stories’ represents an important investment in the creation of multimedia content. In a global world, a brand such as Ferragamo cannot do without an innovation that requires an increasingly more complex and efficacious interaction with new consumers.”
Watch the trailer below:
Click through for Episode 1 of “Walking Stories” and five more fashion short films we admire.