While the world of high-end luxury goods can be pretentious and seemingly overpriced at times, there are a lot of brands that put a dedicated amount of time and quality into their pieces. Take for instance Gucci who sent a big “who you think yuh ah deal wid” to the bootleggers of America.
Filed in May, the Italian brand won $144.2 million in a suit against several organizations engaged in a massive online counterfeiting scheme. As we’re all aware, there are several sites that sell Gucci products but most of them are under the table. Filed with the U.S. district court for the Southern District of Florida, the suit was for trademark counterfeiting and cybersquatting calling for the 155 domain names used in the counterfeiting operation.
“We are extremely pleased that the court clearly understood the dangers to consumers posed by online counterfeiting organizations and has sent a strong message that counterfeiters can expect to receive severe sanctions when caught,” said Patrizio di Marco, Gucci’s president and chief executive officer.
In layman’s terms: Try it.