Only shortly after effectively sidestepping the “shop-and-frisk” hailstorm currently besieging Barney’s–even if only temporarily–Jay Z has outlined plans to roll out his next big thing: a new fragrance called Gold Jay Z.
After rejecting 3,200 possible names, Jay Z decided to name his new fragrance after the precious stone. Launching on November 20 as a part of his holiday collaboration with Barney’s New York, come Black Friday the fragrance will on sale in over 2,000 department stores including Macy’s, Sephora, Nordstrom, Dillard’s, Belk, Bon-Ton, and Ulta.
To promote the launch, HOV has a pretty rigorous schedule lined up: ads on GQ.com as well as on Facebook, Yahoo Sports, Spotify, and ESPN in addition to billboards, and even a variety of in-store and on-site activations. During Thanksgiving weekend, Jay will have people on hand in front of Broadway theaters handing out samples of the scent.
“We are going to make a big noise,” said Donald J. Loftus, president of Parlux Ltd. and executive vice president of Perfumania Inc to WWD. “For the 30 days before Christmas, it will be impossible not to know he has a fragrance.” Parlux partnered with the New York-born rapper to create the scent.
For anyone intent on snagging themselves or a loved one a bit of the new fragrance, prices range from $39 for the 30-ml. size, $55 for 50 ml., and $70 for 90 ml. There also will be an aftershave pour in a translucent bottle, a deodorant, and a shower gel.
In 2014, the fragrance will begin its international roll out to Canada, Germany, Mexico, Northern Scandinavia, the U.K., and Australia.