After dropping the news about their coming revamp of H&M Sport, the Swedish fast retailer comes back this week with more good news. To promote their Spring 2014 Mens’ and Womens’ collection, H&M just released a duo of video lookbooks each featuring a single model showcasing the many stylish looks to come.
For women, expect a modern take on easy looks with Western and bohemian influences. We noticed lots of fringe and some interesting new jackets–we’re totally in love with the one pictured above. Standout pieces from the collection include an amazing full-fringe mini dress in black; an airy, sheer green maxi dress; and a white mini skirt with beaded fringe. The model is Andreea Diaconu from Romania.
The men’s video lookbook features French/Senegalese model Sacha M’Baye–who you may remember was named one of OK Africa’s top male models in the game right now–stays on trend, as well. M’Baye poses and laughs in a variety of easy-to-wear pieces in denim, funky floral prints, and a few comfy-looking knit sweaters. Standout looks include the all white sweater and trouser look; the navy blue floral; and an interesting black blazer with a cinched waist.