There’s a lot of bad chicks in the entertainment industry and then there are muses.
Rihanna has crossed the threshold from singer to stan-creator as Balmain designer, Olivier Rousteing recently admitted his intense love for her. In a SS14 behind-the-scenes video, the 20-something designer admits that the “Pour it Up” singer was not only the face he wanted for the ads, but the inspiration behind the entire collection.
“I’m really thrilled that we have Rihanna for this campaign,” he said. “A few months ago she came to the studio and from that, I wanted to create all [of] this collection around her. She’s this girl everybody knows.. she’s powerful.. she’s boyish, she’s strong, she’s the new icon.”
As Fashionista notes, Rousteing isn’t the first designer to become infatuated with RiRi. Tom Ford credits her going-to-the-lawyer-with-a-hangover look, as inspiration for his “rock star” fall 2013 collection.
Watch Rousteing and RiRi shoot the campaign on the next pages: