Lupita Nyong’o is continuing along her path to world domination via awesomeness (watch out, JLaw). Her latest success comes alongside fellow It-Girls Elizabeth Olsen, Elle Fanning, and Bella Heathcote in the just-released video for their Spring 2014 Miu Miu campaign.
The video is colorful and bright, but, like those crazy Japanese video games that made people pass out about a decade ago, it’s perhaps not for the seizure-prone. Fast jump cuts spliced with shots of the patterns used in the collection–try and see if you can spot a few glimpses of that elusive cat–provide the framework through which each of the four girls appears and disappears, obviously looking quite lovely in Miu Miu outfits in the process.
Creative duo Inez and Vinoodh directed the video, proving once more their ascent to superstardom very well may be in 2014. (See Exhibit A and Exhibit B). Miu Miu said that the though process behind the video was as follows, “We dive into a techno interpretation of the SS14 collection, starring a new generation of Hollywood talent. With video game speed and sounds, we discover the four actresses’ imaginary bedrooms through the liquid slide projections created by overlaying the footage with magnificent patterns of the Miu Miu prints.”
In typical Miu Miu style, the video is fun, quirky, and a little out there. Just don’t watch it too many times, we’re beginning to feel a little cross eyed over here.