10 Steps To Building A Fashion Empire By The Beckham Family

10 Ways The Beckham Family Is Building A Fashion Empire

Beckham FamilyPhoto: WENN

If the rumor mill can be believed–and we tend to take rumors from fashion trade journal Women’s Wear Daily as very likely–then the Beckham family might be adding yet another stone to the fashion fortress they currently inhabit. According to WWD, David Beckham, former soccer player and father of the family, might be in talks to create a casual sportswear brand.

With the possibility of a Beckham sportswear brand in mind, as well as the recent activity of his sons and ongoing business of his wife, Victoria Beckham, you might start to wonder if the Beckhams are building an empire in the fashion business.

We count down 10 moves the family has made that seem to indicate a resounding “Yes.”

1. Seat your baby daughter next to Anna Wintour during Fashion Week.

Photo: Instagram

For the Spring 2014 Victoria Beckham show, Harper Beckham was placed in one of the most coveted spots at a fashion show: next to Anna Wintour. That means she did indeed cozy up to Anna before Kendall Jenner.

2. Successfully start and manage a namesake high-fashion brand.

Photo: Victoria Beckham
With four lines–that’s ready to wear, denim, accessories, and eyewear–for her eponymous label and even a diffusion line–adorably named Victoria Victoria Beckham–momma Beckham has been squirreling away dutifully and intently in the womenswear sector of the industry.

3. Get your middle son a Burberry campaign.

romeo beckham for burberry

Photo: Mario Testino
Reportedly picked by current CEO Christopher Bailey himself, Romeo Beckham–the middle boy–posed for the Burberry Spring 2013 campaign. Reports stated that they had a 13 percent notch in sales for that season. Not too shabby, Romeo.

4. Snag a multi-season collaboration with a retail giant.

David Beckham thumb

Photo: H&M

Leave it to David to go big. This Beckham snagged a bodywear deal with retail giant H&M and has now even parlayed that into an adjoining swimwear line for men.

5. Nab a Superbowl ad.


Yeah, we know you all saw it this year, so we don’t even have to explain.

6. Put your eldest son on a magazine cover.

brooklyn beckham magazine cover

Photo: Alasdair McLellan
What better way to make a modeling debut than on the cover of a magazine, especially one that your father was on a year ago? The oldest Beckham boy, Brooklyn, appeared like the perfect mix of his parents on the cover of Man About Town.

7. Tease fans with reunion performance in Giles Deacon.

Spice Girls


Photo: WENN

Back in 2012, Victoria Beckham spiced up our lives with a reunion performance as Posh Spice in the internationally famous girl group Spice Girls for the Olympics. Draped in a black Giles Deacon mullet dress–read high hem in the front, low in the back–the always svelte sophisticate baited fans with one last performance while emphatically denying any reunion tours.

8. Make your own fragrances.

Via a partnership with Coty, the Beckhams have their own little shelf of fragrances for both men and women, the latest of which (above) is set to come out this July for men.

9. Snag a global campaign with a high-fashion company.


Photo: Peter Lindbergh
The perfect personification of rugged but upscale, David Beckham was named global spokesperson for the British-based Belstaff brand, doing both an ad campaign and video.

10. Turn said campaign into a capsule collection.

belstaff-spring-summer-2014-campaign-david-beckham-photos-0001Photo: Peter Lindbergh

In addition to posing as the face of the brand, Beckham also took on some design duties with Belstaff. After handpicking his favorite pieces for the legends collection, Beckham also helped design and launch the Beckham for Belstaff Collection which hit stores last month.

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