You have to hand it to Pharrell – this man just keeps on innovating and adding new projects to his resume. Already this year, it was announced that Rocawear was partnering with the fashion house that Pharrell built, Billionaire Boys Club. And now, yet another step in the development of the cool, downtown brand – BBC for girls.
We should see the full collection debut in the next year, but in this preview that hit the net, we can see what direction the line will be going. The initial offering features cool deep v-neck tees & tank-tops in offbeat colors and featuring placed graphics, high-waisted shorts and lightweight, preppy cardigans. Definitely a downtown sweetheart’s dream.
See the looks on the following pages:
