It's hard to believe it, but Jessica Simpson's clothing and apparel brand, Jessica Simpson Collection, has been around for almost a decade, and each year brings in more than $1 billion in sales. Such success is a pretty serious achievement from a singer who started out with a just-ok music career. (Sorry, but it's true!) Forbes chairman and CEO, Steve Forbes (above), went as far as to call Simpson's fashion line "astonishing" when he spoke with her at the Forbes Power Women Summit last week, particularly praising her staying power, compared with that of other celebs whose fashion lines have come and gone with the changing of trends.
According to Simpson, her success comes from knowing what women want. She told the crowd at the event, "I have been every size on the planet and I understand women. And I just know how to dress them. I know there’s all different kinds. There’s life in the whole world beyond LA and New York. I understand Middle America and their mindset."
Understanding Middle America means Simpson and her design team can be fashion forward, but must do it consciously, with the consumers in mind. “We know what our Dillard's customer buys. We know where women shop and what they’re buying," she told the crowd. Doing so helps her outsell many of the big name fashion brands who may seem too exclusive to people outside the country's fashion hot spots.
With over 30 product categories, and more on the way (home and baby), it's safe to say that Jessica Simpson is a true power player in the apparel industry.
Click through for a few buys we're currently coveting from her collection.
'Kaelani' Sandal, $97.95
'Calkins' Pump, $66.71