Photo: Annie Leibovitz for Louis Vuitton
Newly appointed Louis Vuitton Creative Director Nicholas Ghesquière keeps on making waves for the brand–first with his much anticipated Fall 2014 runway debut back in the spring, and now he’s following that win up with one heck of an advertising campaign. Ghesquière brought together three of fashion photography’s biggest names–Annie Leibovitz, Juergen Teller, and Bruce Weber–to create Series 1, photo series featuring four women he deems “contemporary heroines.”
Those four Louis Vuitton ladies–Charlotte Gainsbourg (above), Liya Kebede, Freja Beha Erichsen, and Jean Campbell–became the subjects for the three photographer’s interpretation of Ghesquière’s vision, “classic beauty meeting creative innovation.”
The end result is an interesting crossover between the art world and fashion photography, something that Ghesquière told Women’s Wear Daily should result in a sort of “fashion gallery.” From what we’ve seen so far, the ads wouldn’t look out of place hanging on the wall of a modern art museum, and the Fall 2014 collection pieces would definitely not be out of place hanging in our closets (if only).
Women’s Wear Daily has more preview images from the campaign, which you can expect to hint print in July.