Photo: Tory Burch
Tory Burch announced her coming wearable tech collection with Fitbit earlier this year at CES, and now the products have finally been revealed! Featuring stylish a brass necklace and bracelet (shown above), as well as a more athletic-looking silicone bracelets, Tory Burch for Fitbit seems to have hit the sweet spot between fashion and function–a key concern for any player in the wearable tech business. After all, what’s wearable tech if no one wants to wear the products?
“Wearable technology is an exciting new category, and we’re [pleased] to be partnering with Fitbit to offer a unique collection of accessories that transform the fitness tracker into a stylish piece of jewelry that is versatile enough to go from day to evening,” said Tory Burch to Women’s Wear Daily.
Burch’s three product types are compatible with Fitbit Flex, the brand’s wireless activity and sleep tracker, which keeps tabs on things like calories burned, steps taken, and more; the accompanying app also works on more than 60 leading iOS and Android devices.
The two brace pieces are the clear “evening” staples of the collection, and are fit to accessorize a wide variety of styles. The bracelet will retail for $195, and the pendant necklace for $175. The silicone printed bracelets are the more affordable options at $38 each. These prices are, of course, without the actual Fitbit hardware; you’ll need to purchase the tracking device separately.
Compared to the other wearables we’ve seen so far, Tory Burch for Fitbit fits in nicely among the crowd. The brass pieces are similar to something you might find at Urban Outfitters or House of Harlow, which, for the price point might be off putting for some. But because both Fitbit and Tory Burch are such well-known and established brands, their names ought to give this collection a fighting chance.
Click through to see the other Tory Burch for Fitbit options; the collection is available for pre-order here. All items will ship in August.