The business of Haute Couture is often said to be a dying industry. Mostly critiqued for its out-of-this-world prices, the time and labor involved are not allowances the average person has.
One has to wonder why couture still exist today in a world of fast fashion? Artisans will quickly let you know that haute couture is a proclamation that brands have the wherewithal, means, talent and technical savvy to make the cut. It shows they can do something at high caliber and it is a huge plus for marketing.
Presentations have historically been in Paris and those participating must adhere to standards established by the Chambre Syndicale de La Couture. Therefore, the models continue to sashay their stuff to their high-class beat and provide quite the event.
Let’s take a look at some of the major players within this upscale arena and see how things are holding up.
Chanel: A house known for its classic tastes and charm featured models donning some sporty looks for their Spring 2014 couture show. Due to a shift in couture’s demographic, Chanel chose to spice things up and appeal to its younger clientele. Ensembles included flat sandals, brocade and pantsuits.
Christian Dior: Christian Dior is a strong player within the arena of haute couture. The grand fashion house proves it made no mistake in appointing Belgian designer Raf Simons as creative director. Taking his artistic talent to new heights, his way of executing intricate details with otherworldliness has been proven profitable. According to The Guardian, Simons has managed to increase Dior couture sales by 14 percent in 2013.
Valentino: A red carpet staple, Valentino has a successful couture line. Always able to meet the tastes of its varied audience, CEO Stefano Sassi was quoted in Women’s Wear Daily stating he projected a growth of 30 to 35 percent for their couture devision in the next year.