#BlondeBrigade: Reese Witherspoon To Launch Draper James Lifestyle Company

2014 Film Independent Spirit Awards at Santa Monica Beach

Photo: revolutionpix/WENN
The blonde brigade continues with Reese Witherspoon’s announcement of her new lifestyle company.  Following in the steps of Gwyneth Paltrow with Goop and Blake Lively with Preserve, Reese Witherspoon has announced that she’ll be setting up shop of her own called Draper James.

Named in honor of her grandparents and her southern roots — every thing named Draper does not in fact have to do with the hit series Mad Men — the company doesn’t really plan on doing business until 2015. But the trademark application that they took out for it shows that plans are big to say the least.  In it they ask for trademark rights for bed and bath products, lingerie, handbags, kitchenware, fragrance and cosmetics, furniture, swimwear, pens, pencils, stationary, swaddling blankets and even plastic storage containers.  Where was this site when we were moving in to our first apartment?

The official description says “This multi-channel lifestyle brand founded by Reese Witherspoon will emphasize her southern roots and personal style. The first store will open in 2015.”  And while the quote seems horribly non-conclusive, there is one thing to be gained from it: there will be actual stores.

The fact separates Draper James from Preserve and Goop and gives insight as to why the “Legally Blonde” actress hired Andrea Hyde as CEO.  Hyde has worked for Chris Burch’s C. Wonder as president, as well as the CEO at French Connection and Nicole Farhi.  Add in her time at Kenneth Cole, Gap, Estee Lauder and Calvin Klein, and you get a veritable force to be reckoned with.

And while we can’t say that our interest isn’t more than peaked, it all does beg the question: don’t these people make enough money already?

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