Photo: Luca Bruno
These days the Council of Fashion Designers of America is doing a lot. They lengthened Diane von Furstenberg’s tenure as president once again, and then they acquired the Fashion Calendar and now, they have reasserted their commitment to start New York Men’s Fashion Week.
“We have a lot of boxes we can check off as of now,” said Steven Kolb, the CEO of the CFDA to industry trade WWD. “We have enough designers who could be a collective of talent in both emerging and established that would make a strong statement for American designers. The Mayor, New York City and the New york City Economic Development Corp. are very supportive of our work around all the collections and we have enough venues and locations around the city to hold it.”
The idea of course in’t a novel one, and in fact there were plans to launch the first New York Men’s Fashion Week this summer but the problem that the industry encountered before, is a continuing one: money.
According to Kolb, substantial funding for the event is lacking. In order to pull it off, there would need to be funding for venue rentals, travel for international editors, in addition to marketing and production dollars. “I feel like I’m halfway there, but I need to get a little bit more there,” Kolb explained.
What New York has instead is a slightly unofficial Men’s Day. In its second year of existence, the event hosts mostly emerging designers and is sponsored by Cadillac. Its creation and growth could in fact be likened to London Men’s Day which laid the foundation for what is now London Collections: Men.
To further that lioness, Kolb has said that like the BFC with London Collections: Men which is done in collaboration with British GQ, the CFDA has reached out to all of the top men’s magazines and is open to a media partner. It seems that things just haven’t worked out yet, though Kolb continues to push.
Once that funding is secured though, the organization will have to figure out scheduling. During the summer, the new week will have to find a place to fit amongst Paris and Milan Men’s week as well as the couture shows in Paris and the New York men’s trade shows in July. Early suggestions say to do it in collaboration with the trade shows.